From "battery king" to "global sales champion": an epic of technology-driven transformation
BYD is an outstanding representative of China's high-end manufacturing industry from "catching up" to "leading". In the fertile land of innovation in Shenzhen, Wang Chuanfu led the team to start from conquering nickel-cadmium battery technology, and dared to expand the territory with the belief that "technology is king" in an industry full of giants. In just over two decades, BYD has made a shocking leap from an invisible champion in the field of consumer electronics batteries to the world's largest electric vehicle manufacturer. In 2023, BYD's annual sales of new energy vehicles will surpass Tesla in one fell swoop and reach the top of the world, announcing to the world China's systemic competitiveness in the new energy track. Its market capitalization has also exceeded one trillion yuan, making it one of the most valuable car companies in the world.

"Technology Fish Pond" Ecology: Strategic Determination of Vertical Integration
BYD's success is rooted in its unique "technical fish pond" strategy. In the face of a complex global supply chain, BYD has chosen the most difficult but also the most stable path: deep vertical integration. From automotive-grade IGBT chips, blade batteries, Yi Sifang motors, to self-developed intelligent cockpits and driver assistance systems, BYD has mastered almost all the core technologies of new energy vehicles. This gives it unparalleled cost control, technology iteration, and supply chain security advantages when navigating industry fluctuations. The rich reserves in the "technical fish pond" allow BYD to "fish" the most suitable innovations according to market demand at any time, ensuring that its products are comprehensively leading in performance, safety and cost.

"Striving for Chinese cars to stand in the world": a leap from going overseas to global operations
BYD has not only created a sales miracle in the Chinese market, but also become a model of "Made in China" going overseas with its firm globalization strategy. From its initial export to Europe and the United States as an electric bus, to now passenger cars in more than 70 countries and regions in the Asia-Pacific, Europe, Latin America and the Middle East, BYD is accelerating the construction of overseas production bases and R&D centers. The successful operation of its commercial vehicles in London, Los Angeles, Tokyo and other first-tier cities around the world has proven its product strength and brand power in the high-end market. This provides valuable Chinese practices for global companies on how to replicate the success of local innovations globally and overcome cultural, regulatory, and market differences.

Is your business thinking about these questions?
1. How to build a deeply vertically integrated supply chain system with core competitiveness to combat external uncertainties?
2. When the industry is facing disruptive technological changes, how to complete the thrilling leap from traditional to emerging tracks with "technology-oriented"?
3. In the fierce international competition, how to build a local brand into a high-end brand with global influence?
4. How can megaorganizations maintain efficient decision-making and execution, effectively combining the depth of technology R&D with the breadth of market demand?
5. How can enterprises accurately resonate with national and global "green transformation" strategies while pursuing business success?

What to learn from BYD?
From a 20-person entrepreneurial team to nearly 600,000 employees around the world, from a single battery business to a giant across four major industries, how does BYD grasp the lifeblood of core technology in different eras? How does its proud "vertical integration" model evolve and abandon in the era of globalization? Under the culture of "technology is king, innovation is the foundation", how does BYD support its grand technological dream through organization, management and talent system? This study will take you deep into this beacon of "Made in China" and explore the underlying logic of its leapfrog growth.

A comprehensive interpretation of BYD's success from the following six dimensions:
1. "Technology fish pond" and vertical integration strategy: Learn how BYD builds long-term competitive barriers through self-research on core technologies.
2. The global brand road of "Made in China": Analyze its complete path from product to brand overseas and localized operation.
3. Culture and organization: Implementation and management of engineer culture: Understand the culture shaping of technology-driven companies and the agile management of giant organizations.
4. Integration of Product Definition and Market-Driven Innovation: Explore how it transforms cutting-edge technologies into product matrices that are widely welcomed by global markets.
5. Construction of green ecology of the entire industry chain: Understand its overall green solutions from new energy vehicles, energy storage to rail transit.
6. Digital and Smart Manufacturing Factory: Experience its "lighthouse factory" firsthand and learn the in-depth application of Industry 4.0 in complex manufacturing industries.

1. Zero distance to the Industry 4.0 benchmark
    Visit BYD's global headquarters and Shenzhen Pingshan Industrial Park, known as the "lighthouse factory", to witness the highly automated production line and intelligent logistics system.
    Visit the BYD Technology Museum to systematically understand its development process from battery to vehicle, from technology to brand, and intuitively feel the evolution path driven by technology.

2. Meet in-house strategists and engineers face-to-face
    Senior managers from BYD's strategic planning, international business or technology research institute were invited to share behind closed doors to reveal the thinking behind technology decision-making and globalization strategy.
    Communicate with front-line engineers or product managers to gain front-line practical experience in product development, market introduction and technology transformation.

3. Immerse yourself in the soil of innovation in Shenzhen
    Arrange a visit to the Shenzhen Reform and Opening-up Exhibition Hall to understand the background of the times and urban genes of BYD's birth and rise.
    Take a ride on BYD's "Yunba" or visit the energy storage project to experience the application of its green technology in real urban scenarios.

4. Structured review and inspiration
    Every day, the instructor will guide the group to conduct seminars and reviews, combining what they have seen and heard with the manufacturing, technology or globalization challenges of their own enterprises.
    Finally, a preliminary action concept for enterprise technology strategy, industrial upgrading or brand going overseas is formed.

Day 1: Decoding BYD - from technology to ecological construction
Morning: Camp opening and city tour
    Bus Classroom: Opening a tutorial to interpret the symbiotic relationship between Shenzhen as "China's Silicon Valley" and BYD's "engineer culture".
    Visit the Shenzhen Reform and Opening-up Exhibition Hall: Understand the rise of China's manufacturing industry, which is the macro background for BYD's take-off.
Afternoon: Go deep into BYD's headquarters
    Visit BYD Pingshan Global Headquarters: Visit the exhibition hall and three major laboratories (security, NVH, EMC) to feel its technology-first corporate atmosphere.
    Theme sharing: "BYD's Vertical Integration Strategy and "Technology Fish Pond" Ecology, systematically learn its core technology layout and industrial synergy logic.
Evening: Seminar workshop
    Theme: "How should our core competencies be built and protected?" "Promote the deep internalization and collision of learning on the first day.

Day 2: Insight into Intelligent Manufacturing and Globalization - Industrial Practice and Future Vision
Morning: Thematic in-depth course (choose one of two)
    Option A: "Made in China" Going Overseas: BYD's Global Brand and Operation Method". Analyze its strategic path from electric buses to passenger cars.
    Option B: "Intelligent Manufacturing and Industry 4.0 in BYD's Practice". Go deep into the "lighthouse factory" in Pingshan to discuss how digitalization can reshape production, quality control and supply chain.
Afternoon: Innovative ecological visit
    Visit Benchmark Companies (optional): Huawei (Global ICT and Smart Vehicle Solutions Representative) or DJI (Global Consumer Drone Leader) to compare and learn about the globalization and innovation management models of different technology giants.
    Theme exchange: Discussion with the executives of the visiting enterprises to discuss the different growth paths and organizational cultures of hard technology enterprises.
Evening: Free communication and experience
    It is recommended to go to Shenzhen Talent Park or experience the night view of Shenzhen Bay on your own to experience the modern vitality of this innovation capital.

Day 3: Integrating green and humanistic - the implementation of sustainable strategies
Morning: Theme sharing and future technology visit
    Theme sharing: "Green Technology and Sustainable Development: BYD's Whole Industry Chain Practice". Gain an in-depth understanding of its "zero-carbon" ecological closed loop composed of photovoltaics, energy storage, and electric vehicles.
    Experience and Visit: Test drive BYD's latest high-end model or visit its energy storage power station project to understand how technology serves a sustainable future.
Afternoon: Camp and prospects
    Closing ceremony: Summarize the itinerary on the shores of Shenzhen Bay, and each group shares core gains and action insights.
    Future Outlook Exchange: Discuss the industry trends in the second half of electrification and intelligence, as well as the opportunities and challenges faced by Chinese enterprises.
At the end of the trip, transfer to Shenzhen Bao'an International Airport.

We offer the following customized topics that can be flexibly combined or deepened according to your group's needs.

Module A: Benchmark BYD to learn vertical integration and supply chain management
Theme: "The Fortress of Uncertainty: The Gains and Losses of BYD's Vertical Integration Model"
Content: 1. The original intention of the vertical integration strategy and its evolution at different stages of development. 2. Decision-making logic and investment of core components (batteries, chips, motors) self-developed. 3. How to balance self-research and external supply chain cooperation to ensure efficiency and openness? 4. Case Study: How Breakthroughs in Blade Battery Technology Are Reshaping Products and Industry Standards.

Module B: Benchmark BYD's globalization and brand high-end
Theme: "From "Made in China" to "Chinese Brand": BYD's Way to Break the Globalization Situation
Content: 1. Review of the differentiated overseas strategy of "electric bus first". 2. Product positioning, channel construction and brand communication challenges for passenger cars to enter mature markets in Europe and the United States. 3. Layout thinking of overseas localized production and R&D. 4. Workshop: Develop an initial strategy for Chinese brands to enter the target overseas market.

Module C: Benchmarking BYD technological innovation and product definition
Theme: "Product Matrix Driven by Technology: How to Define the Next Hit?"
Content: 1. The positioning logic and market play of BYD's "Dynasty", "Ocean" and other product series. 2. How cutting-edge technologies (such as Yi Sifang and Yun Nin) move from the laboratory to mass production vehicles and form marketing highlights. 3. The integration mechanism of engineer culture and market demand insight. 4. Explore how companies can build systems that consistently generate disruptive product ideas.

Module D: Expansion of high-end manufacturing ecology in the Guangdong-Hong Kong-Macao Greater Bay Area
Theme: From Shenzhen to the Bay Area: Observations on World-Class High-end Manufacturing Industry Clusters
Content: 1. Visit Dongguan Songshan Lake Science and Technology Park or Guangzhou Nansha Science City to learn about the synergistic advantages of the industrial chain in the Greater Bay Area. 2. Dialogue with the founders or technical leaders of "unicorn" enterprises in the field of new energy and intelligent manufacturing in the Bay Area. 3. Seminar: "New Opportunities for Global Manufacturing Enterprises Brought by the Integrated Development of the Greater Bay Area".

We focus on providing in-depth and customized Chinese benchmarking research and business inspection services for global enterprises. With a deep understanding of China's industrial ecology and a rich network of top enterprise resources, we are committed to building a bridge between Eastern and Western business wisdom and industrial practice. Through immersive learning of "on-site visit + executive dialogue + technical experience", it helps international management teams broaden their global horizons, stimulate strategic inspiration, and explore cooperation opportunities.