Jinli Ancient Street: Millennium Fireworks of the First Street of Western Shu and the Lingering Charm of Shu Han

Jinli Ancient Street: Millennium Fireworks of the First Street of Western Shu and the Lingering Charm of Shu Han

Overview: A living museum that condenses the thousand year old urban customs and Three Kingdoms culture of Chengdu
Jinli Ancient Street, nestled next to the Wuhou Temple Museum in Chengdu, Sichuan Province, is a 550 meter long antique block. This used to be an ancient street and alley based on the culture of Qin, Han, and Three Kingdoms.

Quick overview of core highlights
Identity tags: First Street of Western Sichuan/Chengdu version of "Along the River during Qingming Festival"/Three Kingdoms Cultural Experience Site
Core Experience: Watching Sichuan Opera Face Changing, Tasting Authentic Snacks, Shopping for Featured Handwritten Messages, Appreciating Night Scene Lanterns, Searching for Three Kingdoms Impressions
Suggested tour: 2-3 hours to half a day, strongly recommended to stroll from afternoon to night, experiencing the two completely different styles of day and night.
Address: No. 231 Wuhouci Street, Wuhou District, Chengdu City, Sichuan Province (next to Wuhouci)

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Origin: From the ancient Qin and Han dynasties to cultural and tourism landmarks

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Tracing the Origin of Street Names - The Millennium Cultural Heritage of "Jinli"
The name "Jinli" originates from the long and splendid history of "Jinguan City" in Chengdu. As early as the Qin, Han, and Three Kingdoms periods, Chengdu's brocade industry was well-known throughout the world. The government established "Jinguan" to manage it, and the area where its workshops and markets were located was called "Jinguan City" or "Jinli". In the "Huayang Guozhi" of the Jin Dynasty, it is recorded that "Jinjiang is distinct when woven with brocade, while other rivers are not good, so it is called" Jinli Ye ". Therefore, since its inception," Jinli "has been closely connected to the prosperity, craftsmanship, and daily life of this city, and is an ancient memory symbol of Chengdu's millennium commercial civilization and handicraft industry glory.

The Road to Rebirth - From Historical Memories to Vibrant Scenes
The modern revival of Jinli is a model of urban renewal based on profound history and successful revitalization of culture.
Historical accumulation (Qin Han Ming Qing): As a key location for the production and trade of Shu brocade, as well as a passage connecting the Wuhou Temple (Han Zhaolie Temple), the Jinli area has been a hub of traffic and bustling crowds since ancient times, accumulating profound commercial and Three Kingdoms cultural heritage.
Protection and Planning (Late 20th Century): In order to better protect and showcase the historical and cultural environment around the Wuhou Temple, the Chengdu Municipal Government has decided to restore this symbolic ancient street.
Craftsmanship Reconstruction (2004): The reconstruction work was completed and opened to the public in 2004. Reconstruction is not fabricated out of thin air, but relies on the historical background of Wuhou Temple, deeply excavates the folk culture of Qin, Han, Three Kingdoms, and western Sichuan, and strictly follows the architectural style of the late Qing Dynasty and early Republic of China for reconstruction.
Stunning debut (2004 present): After its opening, Jinli quickly became a new business card for Chengdu's cultural tourism, known as the "Chengdu version of Qingming Riverside Scene". Nowadays, it is not only a must visit place for tourists, but also a frequent destination for locals to relax and make friends. It receives over ten million visitors annually and has successfully achieved a magnificent transformation from a historical term to a vibrant cultural and tourism IP.

In depth understanding: Explore more charming historical and cultural districts in China>>Nanjing Confucius Temple

Must see Wonders: Symphony of Ancient Architecture and Boiling Fireworks

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The charm of Jinli lies in its seamless integration of exquisite antique architectural spaces with the bustling urban life, with each scene being a story.

Spatial Charm - Rhythm of Streets, Alleys, Waters, and Bridges
Although Jinli is undergoing reconstruction, its spatial design deeply embodies the essence of the ancient town gardens in western Sichuan, with changes in scenery and pleasant scale.
Winding streets and alleys: The main street intersects with several small alleys, with varying widths. The main street is lively and bustling, gathering major shops and performances; The alleys (such as Lianshangfang) are relatively quiet, hiding some unique small shops and tea houses, suitable for stopping and savoring.
Dynamic Water System: A shallow stream winds along the street, spanning several stone bridges or wooden corridors, like the Jinxiu Bridge. The gurgling water not only adds vitality, but also echoes the urban characteristics of Chengdu's "prosperity due to water". Under the night light, the reflection of the water surface is dazzling and particularly moving.
Architectural style: Blue stone slab road, blue tile wooden walls, carved window frames, typical Western Sichuan residential style of the late Qing Dynasty and early Republic of China. Most buildings are one to two stories high and low, with red lanterns hanging under the eaves as their most vivid visual symbol.

Humanistic Scene - A Touchable and Sensible Long Scroll of Sichuan Life
The soul here lies in the vibrant culture that continues to be performed, participated in, and tasted.
The theme of Three Kingdoms culture: As an extension of the Wuhou Temple, Three Kingdoms elements are everywhere. There is a Zhuge crossbow shooting experience hall on the street, as well as distilleries and shops named after figures from the Three Kingdoms period. Street sculptures and murals often tell classic stories such as the Peach Garden Oath and Three Visits to the Thatched Cottage, making history tangible.
Intangible Cultural Heritage and Handicrafts: This is the window to Sichuan folk art. Tourists can watch the exquisite handicrafts of inheritors of intangible cultural heritage such as sugar paintings, dough figurines, shadow puppetry, Paper Cuttings, etc. at a close distance, or enter the workshops of Shu embroidery, bamboo weaving, and silver ware to enjoy or buy unique handicrafts.
Gourmet Jianghu: Jinli is the "Expo" of Chengdu snacks. From Sad Bean Jelly, Dandan noodles, Three Cannons, Tangyou Fruit, to Juntun Guokui, Ye Erba, Bobo Chicken, almost all famous Sichuan snacks are included. The streets filled with fragrance are themselves a carnival of taste buds.
Folk performances: Sichuan opera face changing, lantern rolling, tea art, shadow puppetry and other performances held regularly on ancient stages or streets are dynamic cultural displays. Especially with facial changes, it often elicits cheers from onlookers, pushing the atmosphere to a climax.

Photography tips:
The best panoramic camera position is on the arch bridge in the middle of the block (such as Jinxiu Bridge), which can capture classic images of small bridges flowing water and blue tiled lanterns.
The best humanistic location is in front of a snack stall or next to a craftsman's stall, capturing vivid moments of people tasting food or watching the production attentively.
The best night scene camera position is when all the lanterns are lit at night, with a deep view of the main street, using a large aperture lens to create a light spot effect, creating a strong atmosphere.
The performance on the ancient stage is an excellent theme for capturing dynamic cultural scenes, and it is recommended to use continuous shooting mode to capture exciting moments.

Core Experience: Immersive Bashu Life Guide

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Five Must Do Things to Unlock a Complete Journey to Jinli
Watch an authentic Sichuan opera 'Face Changing'
Spend half an hour at an ancient stage or street teahouse to experience the charm of Sichuan opera's unique skills up close. Face changing artists change their facial makeup in an instant, mysterious and unpredictable. It is a quick entrance to understand the art of Ba Shu drama and a visual feast that cannot be missed.
Eat a set of three signature snacks
Key: Check in with your taste buds! The spicy and heartbreaking cold noodles, the sweet and sticky taste of the three cannons, and the crispness of the sugar and oil fruits are classic combinations of Jinli snacks. Eating while walking, blending into the lively atmosphere of the city.
Find a unique handmade souvenir
In the rows of shops, find a desired handwritten letter. Whether it's exquisite Sichuan embroidery sachets, elegant bamboo tea sets, or cute panda themed cultural and creative works, they can all concretize Chengdu's memories and bring them home.
Brewing a cup of tea to experience slow time
When walking feels a bit tired, choose a seat outside the tea house by the river. Order a cup of tea, watch the river slowly flow, observe the pedestrians coming and going, experience the leisurely philosophy of Chengdu people's "dragon gate formation" (chatting), and completely slow down the pace.
Go to a dimly lit dinner party
When the lanterns were lit up, Jinli began to cast its magic. The red lantern reflects in the water, and the outline of the ancient building is outlined by the light, adding a touch of fantasy and romance more than daylight. Night is also a good time to taste hot pot or skewers, enjoying a spicy feast in an antique environment.

 Tourist Route Suggestions
Half day "essence walking" tour (classic choice):
Arrived at 3pm, entered from Jinli Gate → strolled along the main street, tasted interesting snacks and watched street crafts (about 1.5 hours) → rested in a teahouse near the ancient stage, watched the Sichuan Opera face changing performance (about 30 minutes) → continued to walk, visited specialty handicraft shops, and purchased souvenirs (about 1 hour) → waited for nightfall, enjoyed the night view of the lights, and had dinner → left around 8pm.
IntoTravelChina tip: This trip is easy and flexible, and it is recommended to come on an empty stomach to better enjoy the food.
One day "Deep Culture" Joint Tour (highly recommended):
Morning: Visit the Wuhou Temple Museum to gain a deep understanding of the history of the Three Kingdoms and the culture of Shu Han (approximately 2.5 hours).
Noon: Enter Jinli directly from the side door of Wuhou Temple and choose a specialty restaurant or snack area to have lunch.
Afternoon: Leisurely explore every alley in Jinli, with a focus on visiting intangible cultural heritage workshops where you can have simple exchanges with craftsmen. Take a long break in the teahouse and experience the local pace of life.
Evening to evening: Enjoy a formal Sichuan cuisine or hotpot dinner in Jinli. After dinner, you can enjoy the complete night view and choose to go to the Shudu Food Square across the street to experience a more modern Chengdu nightlife.
Advantages of IntoTravelChina: We can book a tour of Wuhou Temple for you, recommend and book good locations for specialty restaurants and tea houses in Jinli, and efficiently and deeply connect Jinli with other attractions in Chengdu city (such as Kuanzhai Alley and Du Fu Thatched Cottage) according to your interests, providing exclusive itinerary planning and transportation advice.

Professional guide: IntoTravelChina can provide you with a personalized itinerary, including exclusive tour guides, transportation, and activity arrangements, allowing you to have a worry free and in-depth experience. >>Consult now for customization

Travel Guide: Transportation, Accommodation, and Seasons

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How to reach: Seamless Connection Guide
Jinli is located in the center of Chengdu city, integrated with Wuhou Temple, with extremely convenient transportation.
Taking public transportation (most recommended):
Subway: Take Chengdu Metro Line 3 or Line 5 to Gaoshengqiao Station, exit from Exit C and walk for about 8-10 minutes to reach the Jinli/Wuhou Temple area.
Bus: Multiple buses (such as 1, 57, 82, 334, etc.) can reach the "Wuhou Temple" station and get off to get there.
Self driving/taxi: navigate directly to "Jinli Ancient Street" or "Wuhou Temple Museum". There is a parking lot nearby, but parking spaces are extremely tight and prone to congestion during holidays. It is strongly recommended to take public transportation to get there.

Best Travel Time
Jinli Ancient Street is suitable for all seasons, but outdoor experiences are affected by weather, and the best time to visit is in spring and autumn.
Spring and Autumn Golden Season (March May, September November): The climate is mild and pleasant, making it the most suitable for strolling in open-air streets, tasting snacks, and sitting outdoors drinking tea.
Summer Vitality Season (June August): The weather is hot, but there is abundant nighttime activity, which is a good time to experience Chengdu's nightlife. Attention should be paid to heatstroke prevention and cooling.
Winter Warm Season (December February): The weather is wet and cold, but the New Year's flavor is strongest before and after the Spring Festival. Lanterns, couplets and other decorations are particularly festive, and indoor tea houses are warm and comfortable.

Accommodation Options
Wuhou Temple/Surrounding area of Jinli (preferred cultural atmosphere):
Theme cultural hotels and boutique homestays: Some hotel designs incorporate elements of the Three Kingdoms or Western Sichuan residences, making it easy to reach the scenic area within walking distance. This is suitable for tourists who want to have a deep experience and convenient sightseeing.
Along the city center subway line (convenient and comfortable choice):
Chunxi Road/Tianfu Square Business District Hotel: It can be quickly reached by subway, with a wide range of shopping, dining, and entertainment options. It is suitable for tourists who choose Jinli as one of the stops for their Chengdu multi day tour.
Other characteristic hotels in urban areas: You can choose hotels close to other target attractions (such as Kuanzhai Alley and Qingyang Palace) or along the subway line according to your itinerary.

IntoTravelChina accommodation booking recommendations:
We suggest planning accommodation based on your travel theme in Chengdu. If you focus on cultural and historical tourism, the characteristic accommodation around Wuhou Temple is a great choice. If shopping and diverse experiences are the main focus, living along the subway in the city center is more efficient. By booking with us, not only can we match the most suitable accommodation according to your preferences, but we can also obtain real-time room availability and the best prices, ensuring that the accommodation location perfectly matches your overall itinerary. >>Click to contact IntoTravelChina travel consultant

Extended journey: fashion culture loop connecting essence of Chengdu

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One day essence tour of Chengdu urban culture: Chengdu Museum (history) → Taikoo Li (modern fashion) → Kuanzhai Alley (traditional street) → Sichuan Opera Performance (night). This route crosses the past and present of Chengdu within a day.
Sichuan Sichuan Classic 6-day Ring Road: Chengdu → Leshan (Leshan Giant Buddha Scenic Area, Mount Emei) → Sanxingdui → People's Park, Jinli Old Street → Giant Panda Base, Chunxi Road. This is a classic Sichuan journey from modern cities to natural wonders and cultural heritage. >>Explore the 6-day essence of Sichuan

Join hands with IntoTravelChina and embark on your exclusive Chengdu fashion journey

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 Our travel experts can assist you with:
Tailored itinerary: Based on your interests, cleverly integrate the natural, historical, and culinary journeys of Taikoo Li and Sichuan, and design a unique route.
One stop service: handle all transportation, accommodation, tour guide, and special activity reservations during the itinerary, making you worry free and effortless.
Exclusive perspective and arrangement: providing in-depth interpretation of urban culture, recommending hidden treasure shops and exhibition information, making your trip not just sightseeing, but also a deep experience of urban aesthetics and lifestyle.
Make your trip to Taikoo Li not just about shopping, but also a deep conversation about understanding Chengdu, a city where you don't want to leave once you come.  

Start planning your journey now:Feel free to contact our professional travel consultants, and we will provide you with exclusive itinerary plans and quotes within 24 hours. >>Click to contact IntoTravelChina travel consultant

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Daniel Dorothea
Canada
Reviewed on April 29,2025
Shopping on Nanjing Road in Shanghai was just amazing! It's truly the "First Commercial Street of China", where tradition and modernity blend perfectly. You can find awesome souvenirs and experience the trendy vibes in cool stores. The neon lights at night are just spectacular, shining bright like Times Square in New York. The food here is incredible too. I had a feast for my taste buds. Shanghai, I'll definitely be back!
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Canada
Reviewed on June 20,2025
As a solo traveler from Canada, I was nervous about navigating China alone—but this 11-day tour was PERFECT! From hiking the Great Wall at sunrise (Day 3) to gasping at the Terracotta Army (Day 5), every day delivered ‘pinch-me’ moments. The real showstopper? Zhangjiajie’s Avatar Mountains (Day 7)! Our guide made the stone pillars come alive with stories. Massive thanks for handling all logistics—bullet train tickets, entry passes, car! And the 4-star hotels surprised me.
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America
Reviewed on May 29,2025
Our 2-day Zhangjiajie tour was beyond spectacular! As someone who’s visited Beijing and Shanghai for work, this trip revealed China’s wild, magical heart. Day 1 in Zhangjiajie National Forest Park felt like stepping onto Pandora—I’m a huge Avatar fan, and Yuanjiajie’s floating peaks left me breathless. The misty pillars and lush valleys like pure movie magic! Then came Fenghuang Ancient Town, we eat dinner beside the thundering waterfall. It seems Unreal! The night views of stilt houses glowing over the river were straight from a fairy tale. For fellow Avatar lovers and adventure seekers: Don’t miss this bucket-list experience! 10/10 would return. A Well-Traveled Film Buff, May 2025
Destination(s): Zhangjiajie
Date of Experience: May 08,2025
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